Fire Aid Privacy Policy

In accordance with the requirements of the EU General Data Protection Regulation 2018, commonly referred to as GDPR, this privacy policy sets out when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

When we ask you to provide certain information by which you can be identified, you can be assured that it will only be used as described within this privacy statement.

Please be aware that we may have to change this policy from time to time, either for new business developments or as required by law. However, when this happens we will not reduce your rights under this Privacy Policy without your explicit consent.

You can always view the latest version of this Privacy Policy on our website at;

This policy is effective from 25 May 2018.

Whenever you request one of our services we will need to collect certain personal details. These will depend on which service you require, but may include information such as;

  • Your full name
  • Contact address
  • Telephone number
  •  Email address
  • Bank details
  •  National photo id

We require this information to understand and fulfil your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may use your details to arrange travel or accommodation
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
  • Browsing data is also collected to enable tracking of our Google Ads campaigns. This data is shared with Google, and their commitment to your data privacy can be viewed in Google’s Privacy & Terms pages.

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Despite our best efforts, no system is ever 100% secure and sadly sometimes data breaches do occur. It doesn’t matter how big you are or the scale of the resources you might have available.

If we ever detect any sort of data breach relating to your personal data, whether by human error or as the result of a malicious attack, we will inform you of the event within 3 days of us becoming aware of it. We will provide full details of how this may affect you, including the type of action we are taking to investigate how such an incident occurred and what we are doing to make our systems more secure.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form with your personal details, look for the box that you can use to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time very simply by getting in touch using any of the contact options listed at the end of this policy statement.

We will not sell, distribute or lease your personal information to third parties unless we are required to do so by law, or as necessary to enable us to provide the requested service, such as when making travel arrangements or booking accommodation.

We may also use your personal information to send you promotional information about third parties which we think you may find interesting, but only if you have already indicated to us that you wish this to happen.

You may request full details of any personal information which we hold about you, as set out by the General Data Protection Regulations 2018 (GDPR). If you would like a full copy of all the information held on you, please contact us using the details given at the end of this policy statement.

If you believe that any information we are holding on you is incorrect or incomplete, please inform us as soon as possible. We will promptly correct any information found to be incorrect.

If you have any questions about our Privacy Policy, or would like to review/update your personal information and privacy options, please contact us using one of the following methods;

Send an email to:

Write to us at:

Fire Aid Head Office
Shore Road
SO45 6HE

Call us on:

+44 (0)1425 674390